A car to capture the imagination of all the devotees of sporting coupes.

The Magia is the latest in a long line of concept vehicle produced by IAD in support of its outstanding concept vehicle development programme.

Building on Lancia's image as a manufacturer of quality sports coupes, this car now extends the lineage through to the next millenium.

The Magia has the 2 litre turbo Integrale installed in the Dedra platform and svelte body conceived and executed by IAD.

A squat purposeful stance emphasizes its road capability and combines with a blend of the traditional and modern, producing a car which begs to driven. The rich combination of interior furnishings, generous curves and flowing lines adds to the feeling of well-being exphasizing the comfort and safety aspects of Magia.

IAD's Magia represents a fresh and appealing approach for the 90's whilst retaining strong family links with its predesessors in its distinctive lines and unique character.

source: IAD