Ariel (United States) - AllCarIndex

The Ariel Motor Company was an American automobile manufacturer active from 1905 to 1907, with operations based in several locations including Boston, Massachusetts; Nutley, New Jersey; Bridgeport, Connecticut; and Baltimore, Maryland. The company experienced a lack of continuity in production due to its frequent relocations, which ultimately hindered its long-term viability.

Ariel introduced its first models at the 1905 Boston Automobile Show, showcasing a 15-horsepower three-cylinder roadster and a 25-horsepower four-cylinder tourer. These early vehicles featured rectangular radiators, which were later updated in 1906 to a more aesthetically pleasing oval design, leading to the marketing slogan "Look for the Oval Front." By this time, the Ariel had transitioned to a four-cylinder engine, now rated at 30 horsepower, although it is believed to have utilized the same engine as the previous 25-horsepower model.

In January 1907, the Ariel brand was relaunched as the Maryland in Baltimore, marking a significant shift in the company's branding and production strategy. Despite its innovative engineering, including the early use of a single overhead cam engine developed by the Trebert Auto & Marine Motor Company, the Ariel Motor Company ultimately ceased operations shortly thereafter.