Diana (United States)

Diana Motor Company was an American automobile manufacturer based in St. Louis, Missouri, that operated from 1925 to 1928. The company introduced its flagship model, the Diana, in mid-1925 as a more upscale counterpart to the Moon automobile. The Diana was notable for its distinctive design and performance, which garnered significant attention and popularity during its brief production run.

The design of the Diana set it apart from other American cars of the era, featuring an impressive radiator that resembled that of the prestigious Belgian brand Minerva. Both brands drew their names from Roman goddesses, with Diana representing the goddess of the moon and hunting, while Minerva symbolized wisdom. The vehicle was adorned with a striking radiator mascot depicting a standing Diana with a drawn bow. Additionally, the Diana incorporated narrow windscreen posts that enhanced visibility, a feature that the company prominently highlighted in its advertising campaigns.

Under the hood, the Diana was powered by a Continental straight-8 engine, which produced 72 horsepower at 2,950 rpm. The model was offered in a range of open and closed body styles, typically priced around $2,000. For customers seeking a more luxurious option, the company introduced the "Palm Beach Roadster," which featured a bronze-plated radiator and wire wheels. A custom-built town car was also available on special order, priced at $5,000.

Production of the Diana ceased in 1928, but the brand made a brief return in 1929 with the introduction of the Windsor "White Prince," which showcased a modernized design. Despite its short lifespan, the Diana Motor Company left a mark on the automotive landscape of the 1920s.