Cupra

Cupra is a Spanish automotive brand founded in 2018 as a high-performance subsidiary of SEAT, itself part of the Volkswagen Group. Headquartered in Martorell, Spain, Cupra operates as a distinct marque focused on sporty design, electrification, and performance-oriented vehicles. The brand originates from SEAT’s former “Cupra” (Cup Racing) performance division, which had been used as a trim designation since the 1990s before being spun off into a standalone brand. Cupra’s…