The Badger Motor Car Company was an American automobile manufacturer based in Columbus, Wisconsin, that operated briefly from 1910 to 1911. The company produced a single model of automobile, which was powered by a 30-horsepower four-cylinder Northway engine. This model was available in several body styles, including tonneau, tourer, and roadster, all offered at a uniform price of $1,500.
Despite its initial offerings, the Badger faced challenges in the market. Feedback from dealers, particularly from the Los Angeles agency, indicated that the engine power was insufficient for consumer expectations. In response to market pressures, the company reduced the prices of the tourer and roadster to $1,250 in 1911. However, production was limited, with only 237 units manufactured before the company ceased operations. Ultimately, the Badger Motor Car Company was liquidated, and its factory was sold to the Columbus Canning Company.
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