The Fiat Gobi 4WD was a concept car built by the Italian coachbuilder Ilca Maggiora, working with designer Paolo Martin, and was shown at the 1984 Turin motor show. Maggiora, founded in 1925, had previously been involved in the construction of numerous small-series cars, including Viotti special bodies, Alfa and Lancia models, the Fiat 2300 Coupé, the De Tomaso Mangusta, and the Maserati Mistral, and by 1984 was also producing delivery vans and the body of the Bitter SC. Paolo Martin, born in 1943, trained at Michelotti and worked at Bertone before joining Pininfarina in 1967, where he became design chief and contributed to designs including the BMC 1800 Aerodynamic, Dino Berlinetta, Alfa 33 Roadster, Sigma Grand Prix, Ferrari 512 Modulo, and Rolls-Royce Camargue, before moving to Ghia in 1972 and later becoming independent.
Based on the Fiat Panda 4x4 with a widened track, the Gobi 4WD was conceived as both a city and leisure vehicle. It featured a distinctive front end with A-pillars extending down to the lower body, a steeply raked flat windscreen, and a slanted, flexible-material hood and bumper allowing generous engine access, along with a fine horizontal-lamella grille wrapping around the corners. The removable roof over the front seats stowed in the rear, while a detachable rear hardtop section allowed configuration as a wagon, pickup, or half-convertible; rear side windows could be angled out and the rear window raised.
It used the Fiat Panda 4x4's 965 cc four-cylinder engine, producing 48 hp at 5600 rpm and 70 Nm at 3500 rpm, with four-wheel drive. Dimensions included a 2160 mm wheelbase, 3360 mm length, 1540 mm width, and 1355 mm height.