Geneva was an automobile brand that operated briefly between 1916 and 1917. The company was established by George Schoeneck in Harvey, Illinois, following his previous partnership with John L. Owen in the production of the Owen-Schoeneck vehicle. Alongside Schoeneck, Forrest Alvin, who had prior experience with an unsuccessful car model known as the New Era, was also involved in the venture. The Geneva brand aimed to produce a six-cylinder…