Excel (United States) - AllCarIndex

Excel Distributing Company was established in 1914 in Detroit, Michigan. The company was involved in the automotive industry during the early 20th century, primarily focusing on the distribution of vehicles rather than their manufacturing.

The Excel model was notable for its more substantial appearance compared to other cyclecars of the time. It featured a 1499cc four-cylinder engine, which was a common specification for vehicles in its class. The car was equipped with a friction transmission and a belt drive system, characteristic of the cyclecar design. The two-seater roadster was priced at $450, making it accessible to a segment of the market looking for affordable motoring options.

While the Excel Distributing Company played a role in the automotive landscape of its era, it primarily served as a marketer of the vehicle rather than a manufacturer, indicating a business model that focused on distribution and sales.