Durant (Canada, United States)

Durant Motors, Inc. was an American automobile manufacturer that operated from 1921 to 1932. Founded by William C. Durant, who was previously a co-founder of General Motors, the company aimed to produce affordable vehicles for the mass market. Durant established the company in the wake of his departure from General Motors, seeking to capitalize on the growing demand for automobiles in the United States.

The company initially focused on producing a range of vehicles under various brand names, including Durant, Star, and Flint. Durant Motors gained a reputation for offering well-built cars at competitive prices, which helped it to attract a significant customer base during its early years. The company expanded its operations by acquiring several smaller manufacturers, which allowed it to diversify its product offerings.

Despite its initial success, Durant Motors faced financial difficulties during the Great Depression, which severely impacted the automotive industry. The company struggled to maintain profitability and ultimately ceased operations in 1932. Although Durant Motors was short-lived, it contributed to the automotive landscape of the early 20th century and reflected the challenges faced by many manufacturers during that era.