The Day Automobile Company was established in Detroit, Michigan, and operated from 1911 to 1913. The company focused on producing a unique vehicle known as the Day Utility, which was designed to serve as a combination car, offering both passenger and cargo capabilities.
The Day Utility featured a five-seater tourer body with a substantial load area situated beneath the two rows of seats. Its design was conventional, albeit taller than many other tourers of the time due to the added cargo space. The initial model released in 1911 was equipped with a 21 horsepower four-cylinder engine and had a wheelbase measuring 100 inches (2,538 mm). In 1912, the company upgraded the model to a 26 horsepower engine and extended the wheelbase. By 1913, further enhancements were made, increasing the power to 33 horsepower and the wheelbase to 115 inches (2,919 mm).
Despite these advancements, the Day Automobile Company faced financial difficulties, and Thomas Day, the founder, was unable to secure the necessary funding to continue production. As a result, the company ceased operations shortly after its inception.
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