Belaro (United States) - AllCarIndex

Belaro was an automotive brand that emerged around 1994, founded by Tom Bellaw in Altamonte, California. The brand specialized in producing a kit car that was inspired by Ferrari designs. The project was later acquired by expatriate British entrepreneurs Roy and Tony Morris, who operated from Kissimmee, Florida. They focused on simplifying the assembly process of the Belaro kit, making it more accessible for enthusiasts.

The Belaro kit was based on the Pontiac Fiero, allowing buyers to either purchase the kit for self-assembly or opt for a fully assembled vehicle. This approach catered to a niche market of car enthusiasts looking for a unique vehicle that combined elements of Italian sports car aesthetics with American engineering.

Despite its limited production and niche appeal, Belaro contributed to the kit car segment of the automotive industry during the 1990s, reflecting the interests of car enthusiasts in custom and modified vehicles.