Gordon was a British automobile manufacturer that operated briefly from 1912 to 1914. The company was based at the East Riding Engineering Works in Beverley, Yorkshire, and was founded by Gordon Armstrong.
The brand specialized in cyclecars, which were lightweight vehicles designed to be economical and accessible. Gordon's cyclecar was powered by a rear-mounted 9hp V-twin engine sourced from J.A.P., with options for both air-cooled and water-cooled configurations. The vehicle featured a chain drive system that connected the engine to the gearbox, as well as a chain final drive. Notably, the design incorporated a unit construction of the body and chassis, which was innovative for its time.
Gordon offered both two-seater and four-seater body styles, the latter being particularly uncommon among cyclecars. In addition to the cyclecars, the company produced a single front-engined model equipped with a 1093cc 10.2hp four-cylinder engine. Although there were intentions to export these vehicles to Australia, the onset of World War I halted further development and production of the brand's offerings.
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