The Academy brand was associated with the early automotive industry in the United Kingdom, specifically between 1906 and 1908. It was established by E.J. West & Co. Ltd, located in Foieshill, Coventry. The brand is notable for its connection to the Motor Academy of Notting Hill, London, which is recognized as one of the first driving schools to offer dual-control cars, a significant innovation for driver education at the time.
The vehicles produced under the Academy name were specifically designed for the driving school’s proprietor, Mr. Turbeville-Smith. These cars were equipped with 14/20hp four-cylinder engines manufactured by White & Poppe and featured tourer bodies. In addition to serving the driving school, Turbeville-Smith also marketed cars with single controls to the general public under the Academy brand.
In 1906, the Academy brand made its mark by participating in the prestigious Tourist Trophy Race, although its entry retired after completing only three laps. The Academy of Motoring transitioned into a limited company in February 1907; however, it faced financial difficulties and went into liquidation by May 1908, marking the end of its brief existence in the automotive sector.
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