MG's Electrifying Centenary Spectacle: Cyberster Roadster Takes Center Stage at Goodwood Festival of Speed 2024 - AllCarIndex

MG's Electrifying Centenary Spectacle: Cyberster Roadster Takes Center Stage at Goodwood Festival of Speed 2024

Mar 13, 2024

In a dazzling display of automotive history and innovation, MG Motor is set to steal the spotlight at the upcoming Goodwood Festival of Speed 2024. Celebrating its centenary, the iconic motoring brand will headline the prestigious Central Feature display, showcasing the highly anticipated MG Cyberster EV roadster as the centerpiece of Gerry Judah's annual sculptural masterpiece.

As MG commemorates 100 years of driving excellence, the Festival of Speed promises to be a monumental occasion for the brand. This year, MG will take center stage in front of Goodwood House for the first time, making it a historic moment for both the festival and the iconic British manufacturer.

Leading the charge is the eagerly awaited MG Cyberster, a cutting-edge EV roadster that marks a new chapter in MG's storied history. Anticipation is high for its summer debut, and its central position in one of the world's most prestigious motoring events is expected to be a highlight of MG's centenary celebrations in the UK and beyond.

The Duke of Richmond, founder of the Festival of Speed, expressed excitement about MG's return to Goodwood and their inaugural Central Feature. He emphasized the fitting tribute to MG's 100-year history, recalling the brand's presence at the circuit from 1948-1966 and his grandfather's involvement in the MG team during the 1930s.

The theme for this year's Festival of Speed, "Horseless to Hybrid," perfectly aligns with MG's history of continuous innovation. Recognizing the technological advancements that have shaped motorsport over the last 130 years, MG's commitment to innovation is evident in the Cyberster, a high-performance EV convertible that pays homage to its beloved predecessors.

To kick off the partnership with the Goodwood Festival of Speed, the Cyberster was joined by a classic 1964 Mk1 MGB Roadster with a 1.8-liter BMC engine outside Goodwood House. This nostalgic pairing of MG roadsters from different eras sets the stage for a memorable showcase at the Festival of Speed.

MG will not only take part in the famous hill climb in 2024 but will also unveil further debuts closer to the event. The Festival of Speed provides the perfect platform for MG to celebrate its heritage in its home market while showcasing the dynamic future of the brand on the global stage.

As MG Motor gears up for its centenary celebration at the Goodwood Festival of Speed 2024, automotive enthusiasts can expect a mesmerizing display of past, present, and future. With the Cyberster leading the charge, MG's commitment to accessible, innovative, and engaging cars is set to captivate audiences and mark a significant milestone in the brand's illustrious history.

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