the Piedmont owed its existence to a policy of manufacturing cars for other automobile companies bereft of their own factories. This policy also shared by other companies such as Crow-Elkhart, Huffman, Pullman and Sphinx, to name a few, operated with a modicum of success at a time when virtually any and all brands of cars could be sold without much promotion to a clientele that did not care about basic design  or the make of power plant provided. Piedmont, and others like it, concentrated on providing their generic-appearing cars to other concerns with badges, hubcaps and related nomenclature fitted to order, otherwise being basically similar in design and basic specifications, the final promotion and determination of prices being up to the wholesale purchasers.
The Piedmont offered 4-cylinder and 6-cylinder models, using Lycoming K and Continental 7R engines respectively , production targeted primarily to touring cars and roadsters. Technically, the Piedmont existed as its own make to all intents and purposes but, in a sense, the car failed to attract potential buyers. Due to orders from other companies, Piedmont dealers were not always able to have their orders filled and the public were not attracted to the cars as a result.
This was further complicated by Piedmont's mail order business in selling its cars and an unsuccessful attempt to create an export market, with a car called the Alsace. Following the stabilisation of the US automobile market after the 1920-21 recession, many smaller companies like Piedmont failed. The company was reorganised as Virginia Motors and the last cars may have been marketed with that badge, but the reorganisation was unsuccessful and the company failed early in 1923.
Credit: Graham Clayton