The Flanders automobile brand was established by the Everitt-Metzger Flanders Company in Detroit, Michigan, and operated from 1909 to 1912. The brand was named after Walter Flanders, who had previously been a partner in a competing automotive venture. The Flanders was designed as a light car, initially priced at $750, which positioned it competitively against the Ford Model T, particularly in its early years.
Production of the Flanders took place at the former De Luxe car factory, which was owned by Studebaker. The vehicle featured a 20-horsepower four-cylinder engine and originally utilized a two-speed gearbox in 1909, which was later upgraded to a three-speed transmission in 1910. The Flanders lineup included open models during its first two years, with the addition of a coupé variant in 1911. Overall, a total of 31,514 units of the Flanders 20 were produced.
Despite the initial success of the Flanders car, Walter Flanders' focus on other projects, including an electric car and a four-cylinder motorcycle, led to tensions with Studebaker. Consequently, he parted ways with the company before the end of 1912. Following this separation, the Flanders name was discontinued, and the vehicle was rebranded as the Studebaker SA25. Additionally, a different model known as the Flanders Six was introduced, which was essentially a renamed version of the Everitt Six for the 1913 model year.
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