Flanders was an American automobile brand that operated between 1912 and 1915. The brand originated from the Flanders Manufacturing Company, which was established in Pontiac, Michigan. Walter Flanders, a notable figure in the automotive industry, sponsored the development of the brand, while LeRoy Pelletier, who served as the advertising manager for E.M.F., designed the vehicles.
The Flanders electric car was distinguished by its attractive design, which was approximately 12 inches lower than many of its competitors. It featured a worm drive and was available in two body styles: the closed Colonial coupe and the open Victoria coupe, both priced at $1,775. However, production was limited, with fewer than 100 units manufactured before the company faced financial difficulties.
In 1913, Pelletier acquired the company and rebranded it as Tiffany, establishing a separate factory in Flint, Michigan. The Tiffany name was used for a brief period from October 1913 to March 1914, after which Pelletier returned to Pontiac and resumed using the Flanders name. The production of the Tiffany and the subsequent generation of Flanders Electric vehicles likely remained low, continuing the trend of limited output that characterized the brand's history.
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