El Morocco was an American automobile brand that operated briefly from 1956 to 1957. Founded by Rubin Allender, who had previously achieved success in the auto parts industry, the brand aimed to create distinctive vehicles that could be marketed through Allender's dealerships in Detroit, Michigan.
The El Morocco cars originated as modified Chevrolet hard-tops and convertibles from the 1956 and 1957 model years. To differentiate them from…