The Colonial Electric Car Company was established in 1912 in Detroit, Michigan. The company emerged during a period when electric vehicles were gaining popularity, yet it struggled to establish a significant presence in the market. This was largely due to the competition from several well-established electric car manufacturers, particularly those based in Detroit.
The Colonial electric car was designed as a five-seater brougham, notable for its inclusion of a cut-glass vase and a vanity case as standard features. Alongside the brougham, a three-seater coupe was announced, but it remained a prototype and was never put into production. Despite speculation regarding a potential sale of the company to General Motors, these rumors proved to be unfounded.
One of the partners in the Colonial Electric Car Company, William E. Storms, later ventured into the automotive industry by creating the STORMS electric cyclecar, further contributing to the electric vehicle landscape of the time. However, the Colonial Electric Car Company itself did not achieve lasting success and eventually faded from the automotive scene.
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