Abarth & Co. is an Italian automotive manufacturer founded in 1949 by Carlo Abarth in Turin, Italy. The company initially focused on the production of performance parts and tuning kits for Fiat vehicles. Over the years, Abarth evolved into a brand synonymous with motorsport and high-performance vehicles, particularly those based on Fiat models.
The brand gained prominence in the 1950s and 1960s, participating in various racing events and achieving significant success in motorsport. Abarth's vehicles are characterized by their sporty design, enhanced performance, and distinctive scorpion logo, which reflects the founder's zodiac sign. The company has produced several notable models, including the Abarth 595 and Abarth 124 Spider, which are celebrated for their agility and driving dynamics.
In 1971, Abarth was acquired by Fiat, and it became a performance division within the Fiat group. The brand has continued to develop and market high-performance versions of Fiat cars, maintaining its legacy in the automotive industry. Today, Abarth remains a key player in the small car performance segment, appealing to enthusiasts who seek a blend of sportiness and everyday usability.
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