UP Design, founded in 2010 by Umberto Palermo, is an Italian design studio dedicated to promoting Italian style and craftsmanship through automotive and industrial design. Based in Rivoli, near Turin, UP Design was born from Palermo’s vision to revitalize the legacy of the Piedmont design valley—once home to Italy’s most influential car designers. A native of Palermo and former Director of the I.DE.A Institute, Palermo launched the company after nearly…
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