Free your Imagination with Toyota at Tokyo Toy Show

 Tokyo, Japan, June 10, 2014―Toyota will exhibit a booth dedicated exclusively to the "Camatte"¹, a customizable, sporty, family-oriented concept, at the International Tokyo Toy Show 2014².

The Camatte concept, which was originally shown at the 2012 International Tokyo Toy Show, conveys the appeal of cars to current and future drivers alike by enabling parents and children to share the joy of driving and customizing.

Toyota's booth, called the Camatte Lab, is divided into two zones: a Tech Lab that lets visitors get an up-close look at the inner workings of the car, and a hands-on Design Lab that allows visitors to easily customize a Camatte.

Booth overview:

- Tech Lab

A "Camatte57s"³ will be displayed without its body panels, to allow viewing of the steering gear and differential gear box. Visitors can easily see the internal parts moving when the steering wheel and accelerator are operated, making it easy to understand how these parts work.

- Design Lab

A “Camatte57s Sport”3 will be displayed with LEDs on the hood. Visitors can customize the vehicle by displaying their own digital drawings on the LEDs.

1 -  The name Camatte is based on the Japanese word for caring and is meant to signify "caring for others" and "caring for cars".

2 - Running from June 12 to 15 at Tokyo Big Sight in Koto Ward, Tokyo; buyer's days: June 12-13; public days: June 14-15

3 - The Camatte57s and Camatte57s Sport concepts were first displayed at the Tokyo Toy Show 2013.

Kids – and grown-ups – who love design and finding out how things work will find plenty to entertain them in the latest development of the Toyota Camatte, a car designed for all ages to drive and enjoy.

The Camatte returns to the International Tokyo Toy Show for the third year running this week, with a new Sport version on display in the Toyota Design Lab. Visitors of all ages are invited to create their own colourful digital designs and see them reproduced on the car by a mass of LEDs  across the bonnet.

Those more interested in the car’s nuts-and-bolts qualities can learn about how the car is constructed and the functions of its working parts in a stripped-down model featured in Toyota’s Tech Lab.

Camatte has been created to help inspire the drivers of the future and show them how car design and engineering can be rewarding and fun.