Subaru Unveils Two STI Concept Models at Japan Mobility Show 2025
Tokyo, October 29, 2025 - Subaru Corporation today opened its exhibition at the Japan Mobility Show 2025 (press days: October 29-30, public days: October 31-November 9), unveiling its booth and exhibits that embody the world of Subaru, including the world premiere of two STI concept models and the Japan premiere of the Trailseeker prototype.
The exhibition concept is “Driving the Subaru Difference.” Guided by our philosophy of human-centered manufacturing, Subaru has long been committed to continuously refining our technologies and products to deliver “Enjoyment and Peace of Mind,” always staying close to our customers’ lives. To continue being a “Different” brand for our customers, Subaru will further build on this foundation of “Enjoyment and Peace of Mind” to elevate two experiential worlds: the Performance Scene, which expresses the enjoyment of driving, and the Adventure Scene, which conveys the exhilaration of embarking on an adventure. Through these two worlds, we aim to deepen the bonds and emotional connection with our customers.
Subaru has unveiled two concept models, the Performance-E STI concept and Performance-B STI concept in the area showcasing the Performance Scene. The area showcasing the Adventure Scene features the Forester Wilderness prototype and the Outback Wilderness prototype, along with theTrailseeker prototype (Japanese model), making its Japan debut.
Performance-E STI concept
A battery electric vehicle (BEV) concept model that represents the future of the Performance Scene, spearheading Subaru’s new generation. Combines thrilling aesthetic proportions with outstanding aerodynamics and practicality, with a design that evokes the brand’s heritage while providing a driver-friendly layout and a comfortable, spacious interior. By incorporating various innovative technologies, this concept model offers intuitive, exhilarating driving experiences.
Performance-B STI concept
A concept model representing Subaru’s Performance Scene, with an internal combustion engine (ICE) base. The design achieves a balance of advanced performance and power with practicality. By flexibly incorporating the assets Subaru has honed over many years, including a horizontally-opposed engine and Symmetrical All-Wheel Drive, this model expands the range of options that deliver the Subaru difference, offering more customers the chance to experience the joy of driving.
