Decided to commercialize “M55 CONCEPT”

Mitsuoka Motors Co., Ltd. (President: Akio Mitsuoka; Headquarters: Toyama City, Toyama Prefecture) has announced that the "M55 CONCEPT" (M Double Five Concept), which was released in November 2023 as a concept model commemorating the company's 55th anniversary, will be released in 2025. We would like to inform you that we are moving toward launching the product on the market by the end of this year.
"M55 CONCEPT" is a concept model released in November 2023 to commemorate the 55th anniversary of our company's founding. Focusing on the main target, the story is based on the various events experienced in sensitive youth and girlhood and the sense of the times in the 1970s, and is filled with the dreams and hopes of that time, running through the era in a great energy that will change the future. It is the embodiment of people's minds.
From November 24, 2023 to December 16, 2023 (18 days excluding regular holidays) 1,050 groups attended the special exhibition of “M55 CONCEPT” held at “MITSUOKA Azabu Showroom/GALLERY Azabu” , also from January 12, 2024 to January 28, 2024 (14 days excluding regular holidays) More than 500 people visited the exhibition at the MITSUOKA Toyama Showroom. In addition, during the special site opening period from November 16, 2023 to January 31, 2024, over 1,300 messages of desire for commercialization were sent to the support message box set up on the site. It was the first time for us to have the opportunity to directly receive passionate thoughts from so many people, young and old.
As we hear the warm encouragement from everyone and the voices of people who are eager for commercialization, we look forward to the efforts we have made over the years to create exciting cars, as well as the new proposals that Mitsuoka brings to us every time. I honestly feel very happy that there are so many people who support us. These three months made me realize even more that I still have dreams for cars, and that I want to deliver more and more excitement. We would like to once again express our sincere gratitude to everyone for their enthusiastic support during the exhibition period and to the many people who visited our special exhibition.
From now on, we will be moving toward commercialization of the M55 CONCEPT (M Double Five Concept) within 2025. A major factor behind the decision to commercialize this time is that we have a certain level of prospects for securing the number of units that can be supplied, but we would like to express our gratitude to all those involved who have worked hard to realize commercialization. I would like to express my deepest gratitude. Additionally, due to our limited handmade production capacity, we may not be able to deliver the product to everyone who wishes to purchase it, but we will continue to work hard to make the official announcement and release date as soon as possible. We will be updating the site soon, so we kindly ask you to wait for a while until then.

Additionally, at the "2024 MITSUOKA Kickoff Meeting" for dealers held in January 2024, friends from all over the country gathered around the "M55 CONCEPT" to convey Mitsuoka's passion for car manufacturing. did. As Team Mitsuoka, we will continue to work hard every day to create cars that please everyone, and we appreciate your continued support.