The pick-up is the second concept which appears in the video. FIAT is the market leader in South America and the Strada pick-up is the bestselling vehicle on the Brazilian market. Moving forward, FIAT is certain that this type of vehicle can replicate its success at a global level, even in Europe. FIAT’s new pick-up concept puts the fun into functionality and responds to the global rediscovery of free time as a value for people. Fun and practicality will spread throughout the world with this model. This vehicle blends the concept of a pick-up with the functionality of an LCV and the comfort of a SUV in a size that is suitable to urban environments all over the world. Outdoor activities are more than hobbies, and this pick-up is perfectly designed to get the most out of one’s lifestyle.