RENAULT UNVEILS THE ALASKAN CONCEPT AND OUTLINES ITS AMBITIOUS PLANS FOR THE LCV MARKET

1. Renault takes the wraps off the ALASKAN Concept pick-up, a one-tonne show truck

After introducing the Duster Oroch earlier this year, Renault is now taking the wraps off the ALASKAN Concept which marks a further step forward in its bid to win over customers in the constantly-growing pick-up market. Pick-ups account for around one-third of total LCV sales and open up a fresh front for Renault’s product offensive.

The ALASKAN Concept is a striking show vehicle that paves the way for a pick-up that will have a global calling. It combines a payload of one tonne with cutting-edge, athletic styling to meet the exacting needs of business users and individuals alike.

The ALASKAN Concept: robust, athletic, cutting-edge styling

The ALASKAN Concept’s status-enhancing design fits perfectly with the aesthetic expectations of the pick-up segment, whilst remaining true to the Renault brand’s own styling cues.

• A head-turner…

O The dimensions of the assertive, status enhancing ALASKAN Concept ensure a forceful stance,

O The design of its robust yet athletic sculpted sides includes prominent wheel arches filled with 21-inch wheels,

O Its lines combine a sense of high-tech engineering with an impression of robustness.

• Its eye-catching front-end styling incorporates Renault design cues which bring a modern, aesthetic touch to the world of pick-ups:

O A large, prominent logo,

O An impressive bonnet highlighted by four sculptured ribs that heighten the impression of strength,

O A combination of satin-effect, brushed and polished metal finishes,

O Blue and yellow detailing on the door mirrors, brake calipers, wheel rim centres and front tow hook visually enhance the ALASKAN Concept’s poise,

O C-shaped head lights,

O Full-LED lighting signature.

Laurens van den Acker, Senior Vice-President, Corporate Design, commented: “The styling of the ALASKAN Concept sticks to the rules of the pick-up segment, including impressive dimensions and a visual sense of power and robustness. At the same time, we have dialed in specific Renault cues in the form of an attractive, status-enhancing front-end design.”

• The ALASKAN Concept is powered by Renault’s proven four-cylinder, twin turbo diesel engine which features in the existing Master range:

O Twin turbo technology: a small turbo for smooth acceleration at low engine speeds, plus a bigger turbo for higher revs.

O This longitudinally-mounted twin turbo powertrain is lighter than average equivalent engines,

O Outstanding acceleration performance, plus class-topping fuel economy and low CO2 emissions.

The ALASKAN Concept: designed to make the most out of life in three different worlds

The ALASKAN Concept is a ‘work hard, play hard’ all-road vehicle designed to meet the requirements of three different worlds: business and leisure use, plus everyday motoring.

• Perfectly suited to the needs of business users:

O Strong chassis for excellent road holding, high ground clearance and distinctive driving comfort,

O A payload of more than one tonne with five passengers onboard and a long, wide load bed,

O Load bed incorporating three longitudinal recesses suitable for fixing equipment,

O Additional storage bins either side of the load bed for the secure protection of equipment,

O Best-in-class fuel efficiency, plus impressive power output and acceleration performance.

• The ALASKAN Concept is the perfect companion for leisure use, too:

O Ideal for road trips, adventure or sports use. Its big load bed can comfortably accommodate mountain bikes, camping gear or surfboards, etc. Availability of a range of outdoor accessories (load bed liners, covers, etc.),

O Premium travelling comfort, together with highest quality standards in terms of equipment and connectivity,

O Last but not least, a camera located inside the door mirror housings to permit the filming of passing landscapes.

• For everyday motoring:

O A status-enhancing vehicle complete with large 21-inch wheels, user-friendly driving comfort and modern urban styling that sets it apart in the pick-up world,

O A sporty, appealing look:

- Large LED Pure Vision rear lights with brushed and polished aluminium surrounds framed by C-shape direction indicators,

- Sophisticated rear-end styling heightened by the central aluminium exhaust tail pipe.

SOURCE: RENAULT