QOROS ENTERS LA AUTO SHOW DESIGN CHALLENGE

WITH ‘Q’ CONCEPT

- Qoros enters LA Design Challenge with Q: QorosQloud Qubed

- Concept predicts advanced vehicle/driver connectivity in the year 2029

- Fans can vote on LA Auto Show’s Facebook page until 20th  November

Shanghai, 12 November 2014 – Qoros, the new international car brand headquartered in China, has entered the LA Auto Show Design Challenge with its innovative ‘Q: QorosQloud Qubed’ concept.

The 2014 competition brief challenges international automotive design teams to explore how technology will transform vehicles to connect with human senses in the year 2029. The winner of the competition’s People’s Choice Award will be determined by the submission receiving the most votes on the LA Auto Show’s Facebook page.

The ‘Q: QorosQloud Qubed’ submission from Qoros – designed by Jamie Barrett, Aditya Mahajan and Alex O’Brien amongst others – conceives an intelligent, multi-dimensional personal management assistant. Q will learn from the driver over a period of time through the five senses, with the dynamics of the vehicle/driver relationship modelled in much the same way as a human relationship, developing and growing over time.

Q is designed to learn the user’s tastes, favourite restaurants, music preferences, regular destinations, friends, family and general interests. This knowledge is built up throughout the ownership period, with Q learning more every day. Q is designed to maximise safety by identifying when the user is distracted or driving irresponsibly, quickly switching to an autonomous driving mode.

Tim Pilsbury, Design Director at Qoros Design Shanghai, said, “We are extremely proud of our entry for this year’s LA Auto Show Design Challenge. We pioneered the innovative QorosQloud connected services technology in our current real-world model line-up, so it was exciting to look ahead 15 years to conceive further developments of the platform. The Q: QorosQloud Qubed concept forecasts a futuristic smart human-machine interface, linking the car to the driver’s senses to create the ultimate connected driving and ownership experience.”