FIAT AUTOMÓVEIS IN THE 28TH SAO PAULO INTERNATIONAL AUTO SHOW In all editions of the International Auto Show, Fiat takes into its stand a concept that demonstrates the image of the brand: of the young, innovative, pioneering and democratic company. Now in 2014, it was no different. Sales leader for 12 years in the Brazilian market, Fiat assumes the road as a communication territory. And this will be the key concept of the Auto Show this…