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Midland [1]

1908-1913

Brand Data

Midland Motor Co. was based in Moline, Illinois, and succeeded the Deere-Clark company. Although the 1908 Midland followed Deere-Clark in the marketplace, it was not related in design to the 1907 Deere, aside from both using medium-sized four-cylinder engines.

The Midland was initially offered with a 30/35hp engine on a 118-inch wheelbase. In 1909, a smaller 25/30hp version on a 112-inch wheelbase joined the lineup. By 1911, the largest model featured a 50hp engine, still on the 118-inch wheelbase, and the company offered five styles of open bodywork. All four-cylinder engines used by Midland were supplied by Milwaukee, and it is likely that the 50hp six-cylinder engine introduced for 1912 came from the same source.

The company's slogan was "Unusual Cars at Common Prices." While its designs were not particularly innovative, the cars were reportedly well made and well regarded by owners. Production reached about 600 cars annually during 1911, 1912, and 1913. However, mismanagement led to a substantial bankruptcy in 1914, which brought an end to the Midland car.

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