Lost Cause Motors was formed by Charles Peasley Farnsley, a former Louisville, KY distiller of "Rebel Yell" brand whiskey and later mayor of the city. Fransley's concept of a luxury car was based on his conviction that there was a viable space in the marketplace for a customised car which would offer the buyer a car with an outstanding appearance, equipped with an array of features unavailable on a factory-produced car of that time. Toward that…