The General Automobile & Manufacturing Company was established in Cleveland, Ohio, in September 1902, succeeding the Hansen Automobile Company. Rasmus Hansen, who had led the previous company, continued to manage the new entity. The company initially produced an upgraded version of the single-cylinder 6 horsepower Hansen automobile, which was enhanced to an 8 horsepower model under the General brand. Additionally, a 12 horsepower twin-cylinder model was introduced to expand the product lineup.
Despite the initial promise, Hansen faced challenges in scaling production beyond a single vehicle per day. The inability to secure sufficient capital ultimately led to the company's bankruptcy in the summer of 1903. Following its closure, the Studebaker Corporation acquired 25 incomplete 12 horsepower General vehicles, which they marketed as the Model A Studebaker for the 1903-1904 season.
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