Falcon was an American automobile manufacturer active from 1907 to 1909, founded by Danish-born John M. Larsen in Chicago, Illinois. Before establishing his company, Larsen gained attention for building a roadster that boasted a claimed output of 120 brake horsepower and was priced at $7,500. This vehicle was produced on a made-to-order basis, although the exact number of orders received remains unknown, suggesting limited production.
In 1909, Larsen formed the Falcon Engineering Company, which continued the trend of bespoke automobile manufacturing. The company's subsequent offering was a large nine-seater tourer, equipped with a 10.5-litre six-cylinder engine that produced 90 horsepower. This model was priced at an exceptionally high $12,500, significantly more than comparable vehicles from established manufacturers like Peerless or Pierce-Arrow, which were available for less than half that price. As a result, it is not surprising that the company likely received few, if any, orders for this model.
After the brief existence of Falcon, John M. Larsen returned to Denmark, where he found success in the ice cream business, marking a notable shift from his automotive endeavors. Despite the limited production and commercial impact of Falcon, the company remains a part of early American automotive history.
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