Durocar

Durocar was an early American automobile manufactured by the Durocar Manufacturing Co. of Los Angeles, California.

The car was designed by Watt Moreland, a former mechanic for Winton who had also worked on the Magnolia and Tourist cars in California. In 1906 he partnered with William M. Varney, a Tourist dealer, to establish the Durocar Manufacturing Co. The car featured a large two-cylinder engine producing 26 horsepower, an epicyclic transmission, and shaft drive, and was offered in tourer, runabout, and landaulette body styles.

Production began slowly, with only seven cars completed by September 1907, but output later increased to five cars per day. Moreland left the company in 1908 after the directors declined his proposal to develop a four-cylinder model. The company eventually introduced a four-cylinder car in 1910, offered in 35 and 45 horsepower versions.

By 1917, sixty-seven Durocars were reported to still be in operation in California. After leaving the company, Moreland relocated to Burbank in 1911, where he founded the Moreland Motor Truck Co., which produced trucks and buses until 1941.