Custom Coachcraft was a small kit car manufacturer based in Aledo, Texas. The company specialized in creating replicas of well-known sports cars, most notably the Ferrari 308.

The distinctive feature of Custom Coachcraft's offerings was that their Ferrari 308 replica was designed to be mounted on a Pontiac Fiero chassis. This approach allowed for a more accessible and affordable alternative to owning a genuine Ferrari, appealing to enthusiasts who desired the aesthetic of the iconic sports car without the associated costs.

Although Custom Coachcraft operated on a smaller scale compared to larger automotive manufacturers, it contributed to the kit car market by providing enthusiasts with the opportunity to build and own a replica of a classic sports car. The company's focus on replicating high-performance vehicles reflected a niche interest in automotive customization and personalization during its operational period.