Cruiser (United States) - AllCarIndex

Cruiser Motor Car Company was established in Madison, Wisconsin, and operated from 1917 to 1919. The company focused on producing automobiles that were more experimental than commercially viable. The vehicles were assembled using standard components sourced from various specialized manufacturers, which was typical for the era.

The Cruiser was available exclusively as a roadster and touring car. Its most notable model was the Special Camping Roadster, designed to appeal to campers and those planning extended journeys into rural areas. This model featured innovative equipment, including seats that could be converted into beds, a tent, a stove, and a basic set of cooking utensils. Additionally, it included a rudimentary water closet with portable plumbing, providing hot and cold running water from storage compartments located on the running boards.

Despite its ambitious design and features, the Cruiser struggled to attract buyers, particularly during the wartime period. Although some camping roadsters were tested by the U.S. Army, the company could not gain sufficient market interest. Production continued briefly after the end of World War I, but ultimately, the Cruiser Motor Car Company ceased operations in the early fall of 1919.