Berg Automobile Company was an American automobile manufacturer based in Cleveland, Ohio, operational from 1903 to 1905. Founded by Hart O. Berg, the company aimed to produce vehicles that emulated the European automotive style, particularly drawing inspiration from the French manufacturer Panhard. The initial offerings from Berg included two models: an 8-horsepower two-cylinder vehicle and a 15-horsepower four-cylinder variant. Both models featured distinctive gilled-tube radiators and utilized chain drive systems.
In 1904, Berg introduced another model named the Euclid, which was named after Cleveland's Euclid Avenue. This model was part of Berg's efforts to expand its product line. Later that year, the company was sold to the Worthington Automobile Company based in New York. Under Worthington's ownership, the Berg brand was updated, featuring larger four-cylinder engines producing 24 horsepower, honeycomb radiators, and a shift to shaft drive technology. Robert Jardine, who was the designer for both the Berg and Euclid models, later contributed to the design of another Cleveland automobile, the Royal Tourist. Hart O. Berg himself became known for his financial support of the Wright brothers, the pioneers of aviation.
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