Allstate (United States) - AllCarIndex

The Allstate was a car model produced by the Kaiser-Frazer Corporation during the years 1952 and 1953. It was manufactured in Willow Run, Michigan, and was designed specifically for sale through Sears Roebuck, either via mail order or directly from Sears retail locations. The initiative to create the Allstate was spearheaded by Theodore V. Houser, a vice-president at Sears who also served on the board of Kaiser-Frazer.

Mechanically, the Allstate was based on the Kaiser Henry J, sharing many components but featuring distinct grilles, badging, and enhanced upholstery. The Allstate was offered in two versions: the basic Allstate Four, which was priced slightly lower than the equivalent Henry J model, and the DeLuxe Six, which was priced higher. Despite these efforts, the Allstate project did not achieve commercial success, attributed in part to its limited marketing strategy. Ultimately, only 2,363 units were sold over its two-year production run.