Electraction Ltd was a British electric vehicle manufacturer based in Maldon, Essex, that operated from 1976 to 1980. The company emerged as one of the few serious electric car projects in the United Kingdom during the 1970s, alongside Enfield.
The first model produced by Electraction was the EVR-1, which was also known as the Town Coupe and the Tropicana. This vehicle featured headlamps and running gear sourced from the Vauxhall Chevette, while its fiberglass bodywork was designed by Roy Haynes, a former designer for Ford. In addition to the EVR-1, Electraction showcased a unique forward-control, doorless buggy known as the Rickshaw, or Bermuda, which was equipped with a 'Surrey soft-top.' A van variant of this model was also developed.
All models produced by Electraction were powered by a 7.5 bhp Lansing-Bagnall electric motor. The company participated in several international motor shows to promote its vehicles and had plans to collaborate with the renowned sports car manufacturer A.C. to produce up to 2,400 cars annually. However, these plans ultimately did not materialize, and the company ceased operations shortly thereafter.
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