Dursley-Pedersen Cycle Co. was established in 1912 in Dursley, Gloucestershire, England. Initially known for its production of bicycles, the company operated from 1896 until 1914, during which it gained recognition for its innovative designs and quality craftsmanship.
In an effort to diversify its offerings, Dursley-Pedersen announced a cyclecar that featured a 7.9 horsepower, four-cylinder air-cooled engine, complemented by a three-speed gearbox and shaft drive. The vehicle's frame was constructed from ash, contributing to a total weight of only 450 pounds (approximately 203 kilograms). The proposed price for this cyclecar was set at 100 guineas (£105), which was considered competitive for the time.
Despite the promising specifications and pricing, there is no evidence that the cyclecar ever entered production. The company's focus remained primarily on bicycles, and it did not achieve the same level of success in the automotive sector.
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