Ariel is a historic British automobile manufacturer that was originally established in 1898 in Birmingham, England. The company began as Ariel Motor Co. Ltd, producing a range of vehicles during the early years of the automotive industry. In 1906, the company restructured and became known as Ariel Motors Ltd, continuing its operations in Birmingham until 1911.
In 1911, Ariel transitioned to Coventry Ordnance Works Ltd, where it operated until 1915 and then briefly resumed production from 1922 to 1925. Throughout its history, Ariel was known for its innovative engineering and design, contributing to the development of various automotive technologies during its active years. The brand is also recognized for its involvement in the motorcycle industry, which has been a significant part of its legacy.
Despite its relatively short production run in the automotive sector, Ariel has left a lasting impact on the British automotive landscape, particularly through its engineering advancements and contributions to vehicle design.
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