Allard & Co. Ltd was a British automotive manufacturer based in Coventry, established in the late 19th century. The company originated from the Allard Cycle Co., which was founded in 1891. By 1899, Allard began experimenting with powered vehicles, initially creating a De Dion-Bouton powered tricycle and later developing a four-wheeled car known as the Express, which was based on Benz designs.
In the early 1900s, Allard produced voiturettes equipped with 500cc single-cylinder engines derived from De Dion designs. These vehicles featured belt drives and tubular frames, with one notable model being a narrow tandem two-seater that allowed passengers to face each other in a vis-à-vis arrangement. In late 1900, Allard entered into an agreement to manufacture the belt-driven Charette for another company, known as INTERNATIONAL (i).
By 1902, Allard introduced a new 9hp model featuring a single-cylinder engine, shaft drive, and a flitch-plate frame. In June of the same year, Allard partnered with the Birmingham Motor Manufacturing & Supply Co. to produce the REX model. Following the sale of the Birmingham factory, subsequent REX cars were manufactured at the Allard factory in Coventry, marking a significant development in the company's automotive production.
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