Durocar (United States) - AllCarIndex

Durocar Manufacturing Co. was an American automobile manufacturer based in Los Angeles, California, active from 1906 to 1911. The company was founded by Watt Moreland, a former mechanic with experience at Winton, and William M. Varney, a dealer for the Tourist car brand. Together, they aimed to produce a vehicle that combined innovative engineering with practical design.

The Durocar featured a large 2-cylinder engine that produced 26 horsepower, along with an epicyclic transmission and shaft drive. It was offered in various body styles, including a tourer, runabout, and landaulette. Initially, production was slow, with only seven units completed by September 1907. However, the company managed to increase its output to five cars per day shortly thereafter.

In 1908, Moreland resigned from the company due to disagreements with the board regarding the development of a 4-cylinder model. Despite his departure, the company eventually introduced a four-cylinder engine in 1910, available in 35 and 45 horsepower variants. By 1917, it was reported that sixty-seven Durocars were still operational in California.

After leaving Durocar, Moreland relocated to Burbank and established the Moreland Motor Truck Company, which produced trucks and buses until 1941.