Geneva was an automobile brand that operated briefly between 1916 and 1917. The company was established by George Schoeneck in Harvey, Illinois, following his previous partnership with John L. Owen in the production of the Owen-Schoeneck vehicle. Alongside Schoeneck, Forrest Alvin, who had prior experience with an unsuccessful car model known as the New Era, was also involved in the venture.
The Geneva brand aimed to produce a six-cylinder vehicle, which was based on the design of the Owen-Schoeneck. The car featured a 6.8-litre Herschell-Spillman engine, a Brown-Lipe gearbox, and a Timken rear axle. Its design included a sporty roadster body with cycle-type fenders and two spare wheels mounted flat on the rear deck, positioned behind the driver and passenger seats.
Production of Geneva vehicles was limited, and only a few units were manufactured before the brand ceased operations.
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