1974 - today
Daihatsu was a Japanese automobile manufacturer founded in 1907, originally as a manufacturer of small engines. The company was established in Ikeda, Osaka, and initially operated under the name Hatsudoki Seizo Co., Ltd. It produced its first vehicle, a small truck, in 1914. Over the years, Daihatsu became known for its focus on compact and lightweight vehicles, catering primarily to the Japanese market.
In 1951, Daihatsu introduced the Daihatsu Midget, a three-wheeled microcar that gained popularity for its affordability and practicality. The company continued to innovate in the small car segment, launching several notable models throughout the decades, including the Daihatsu Charade in 1977 and the Daihatsu Cuore in 1980. These models contributed to the brand's reputation for producing economical and efficient vehicles.
Daihatsu expanded its operations internationally, establishing a presence in various markets, including Southeast Asia and Europe. In 1998, the company became a subsidiary of Toyota Motor Corporation, which further enhanced its technological capabilities and market reach. Despite its integration into Toyota, Daihatsu maintained its identity and continued to focus on compact cars and kei vehicles, which are small, lightweight cars designed to comply with Japanese regulations.
The brand's legacy included a commitment to producing environmentally friendly vehicles, with initiatives aimed at reducing emissions and improving fuel efficiency. Daihatsu's vehicles were often characterized by their practicality and affordability, making them a popular choice among consumers seeking economical transportation solutions.
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