Fabbrica Auto Motoveicoli, based in Pesaro, Italy, was established in 1952 by Giuseppe Benelli. The company aimed to produce microcars, a segment that was gaining popularity in post-war Europe. After an initial attempt to create a microcar under the name B.B.C. that did not reach production, Benelli showcased a new model at the 1952 Turin Show.
The featured model, known as the EA.M., was characterized by its boxy design and capacity to accommodate four passengers. It utilized a separate chassis, which was somewhat unconventional for microcars of that era. Notably, the EA.M. incorporated innovative features, including a front body that could be lifted to access the engine, enhancing maintenance convenience. Additionally, the construction method employed by Benelli was unique; it involved using artificial leather over rubber, which was mounted on a steel latticework frame, a technique that he patented.
The EA.M. was powered by a 500cc 4-stroke V-twin engine, delivering 21 brake horsepower. Despite its innovative design and engineering, the brand's impact on the automotive market remained limited, and it did not achieve significant commercial success.
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