Brockville; Brockville Atlas (Canada) - AllCarIndex

The Brockville automobile brand originated in Canada, specifically in Brockville, Ontario. It was established in 1911 as Carriage Factories Ltd., which had evolved from the earlier Canada Carriage Company. The company entered the automotive industry under the leadership of Thomas J. Storey, who sought to utilize the underused factory following its acquisition in 1909. The initial model produced was the Brockville 30, which was essentially an Everitt vehicle assembled from components supplied by the Tudhope factory in Orillia, Ontario.

In 1912, the company transitioned to producing its own design, launching the Brockville Atlas. This model featured a four-cylinder engine sourced from the Atlas Engine Works in Indianapolis. While the chassis and mechanical parts were largely imported, the bodies were constructed in the original carriage factory. The Brockville Atlas was available in various styles, including touring, roadster, and landaulette.

Despite a promising start, production faced challenges. In 1914, after the death of the craftsman responsible for the wooden bodies, the Storeys attempted to shift to steel construction. However, this change proved unsuccessful, as did the introduction of a new model powered by a six-cylinder Rutenber engine. Ultimately, production of the Brockville Atlas ceased at the end of 1914, with approximately 300 units manufactured. Following the closure of the Brockville brand, the factory was repurposed for the production of the Canadian Briscoe.