Ben Versace founded Furia Cars Pty Ltd, based in Melbourne, Victoria, Australia, incorporating the venture in August 2014 after first setting up an earlier company, BVF Cars Pty Ltd. As principal and chief executive, Versace set out to develop a new sports car prototype on what he described as an international scale, engaging outside designers to produce aerodynamic and ergonomic proposals for the car. The company sought to build a…
