Vittori, a new hypercar manufacturer rooted in both America and Italy, unveiled its first vehicle this October in Miami. The debut marked the introduction of Turbio, a limited-run hybrid hypercar designed in collaboration with the renowned Italian design house Pininfarina.
A Transatlantic Vision
Headquartered in the United States and manufactured in Italy, Vittori’s debut represented a meeting point between two worlds: old-world Italian craftsmanship and forward-looking technology. Founded by Carlos Cruz, an entrepreneur with experience in finance, technology, and AI, Vittori was created to redefine the modern hypercar experience.
Cruz described the company’s mission as one centered on emotion and connection. “Our dream was to create a beautiful, high-speed vehicle that evoked emotion and a sense of connection. We didn’t want to make another supercar—we wanted to build something that feels like flight, like sculpture, like power at your fingertips,” he noted.
Collaboration with Pininfarina
To realize this vision, Vittori turned to Pininfarina, the legendary Italian design firm behind many of Ferrari’s and Maserati’s most iconic models. Pininfarina’s team contributed its extensive expertise in automotive form, materiality, and ergonomic design to shape Turbio into a modern interpretation of performance and elegance.
Giuseppe Bonollo, Senior Vice President of Mobility at Pininfarina, emphasized the company’s ongoing dedication to translating design concepts into reality. “Partnering with Vittori on a new vision for the hypercar market embodies one of the essential traits of Pininfarina,” Bonollo stated. “Our heritage in coachbuilding and ability to transform pure design exercises into industrial realities remain central to how we serve global customers.”
Design and Engineering
Turbio’s design integrated aerodynamic efficiency with sculptural beauty. The car’s exterior featured clean, seamless surfaces that merged with functional air intakes and exhausts to manage cooling and airflow. An active rear wing provided adaptive aerodynamic control, allowing the driver to adjust drag and downforce based on driving conditions.
Inside, Vittori emphasized mechanical purity over digital saturation. The cockpit replaced touchscreens with tactile, precision-engineered switches and controls, echoing classic analog driving experiences while maintaining modern functionality.
Limited Production and Powertrain
Only 50 examples of the hybrid hypercar will be produced. The vehicle’s proprietary powertrain was developed by Italtecnica, with advanced aerodynamics and additive manufacturing techniques supporting its performance credentials. The Miami debut marked the unveiling of a running concept, with further details expected in the months following its introduction.
Beyond the Road
Vittori’s ambitions extend beyond hypercars. The company described its approach as a “disciplined, phase-by-phase entry into hyper vehicles,” beginning with Turbio and expanding toward future eVTOL and electric private aviation programs. Each development phase will continue to emphasize precision engineering, craftsmanship, and limited production.
Through Turbio, Vittori and Pininfarina established a design language that bridged heritage and innovation—setting the tone for a brand intent on reshaping the boundaries between automotive and aeronautical performance.
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