Enterra (Canada, United States) - AllCarIndex

Enterra  

★★★☆☆

CANADA UNITED STATES

time-calendar.png 1987-1996

Brand Data

Company Name: Enterra Unlimited

Place: Burnaby, British Columbia

Country: Canada

Company Name: Enterra Unlimited

Place: Santa Ana, California

Country: United States

Enterra was an automotive brand that operated from approximately 1987 to 1996, with its headquarters located in Santa Ana, California, and a manufacturing facility in Barnaly, British Columbia. The brand was known for producing a sport coupe that featured European styling, which was marketed as a finished vehicle through Pontiac dealerships that also sold the Pontiac Fiero, the model on which the Enterra was based.

The Enterra was positioned as a higher-priced offering, distinguished by its original body design. However, following the cessation of Fiero production, the Enterra transitioned into a kit car format. This change allowed enthusiasts to purchase the vehicle as a kit through the Fiero Owners Club of America, catering to a niche market of automotive hobbyists and builders.

Despite its brief production run, Enterra's unique approach to vehicle design and marketing reflected the evolving landscape of the automotive industry during the late 1980s and early 1990s.

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