Blue Ray GT Engineering was an automotive company based in The Woodlands, Texas, founded by Jim Simpson, who was known for his collection of rare sports cars. Among his collection were two notable Lancia-Nardi show cars, named the Blue Ray I and Blue Ray II. Drawing inspiration from these vehicles, Simpson developed his own exotic convertible sports car, the Blue Ray III, which utilized the running gear from a Mazda 929. The Blue Ray III featured a monocoque chassis and fabricated suspension, and it was priced at approximately $197,000.
In addition to the Blue Ray III, the company offered a variety of rebody kits, including a Datsun 240Z that was styled to resemble a Ferrari 250 GTO and a Mazda Miata (MX-5) rebody that mimicked a smaller version of the Ferrari Daytona Spyder. Blue Ray also marketed several Brazilian-built Porsche replicas and an English replica of the Lancia Stratos. In 1998, the company relocated to Langley, Washington, and rebranded as Simpson Design and Development.
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